Steve Rudolfi20h ago

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes
Show threadSteve Rudolfi
More. But definitely go read the full article.
Mar 23 at 3:02pmWeb
Show threadf*cking b*tch club20h ago

@SteveRudolfi I read it and I’m not sure I understand: can they do this to ANY website? like a .gov website as well as Aunt May’s “mycutegrandkids.com” website?

imagine the Mayo Clinic’s site being taken over and re-assembled with whatever google thinks you wanted to find for medical advice…..

Show threadErik van Straten17h ago

@grammasaurus : if I understand the patent correctly, the content seen by a user in their browser will not for 100% originate from your website given its domain name.

However, Google may let their Chrome browser show your domain name in the address bar and even suggest that a server-authenticated and encrypted valid https connection is being used (proving the authenticity of your website, which is then fully broken).

Google may even force other browser makers (such as Mozilla, sponsored by Google) to do the same.

@SteveRudolfi

#Authenticity #Authentic #MitM #AitM #GoogleIsEvil #BigTechIsEvil #TLSisBroken #httpsIsBroken #httpsIsNoLongerE2EE #E2EE

Show threadf*cking b*tch club16h ago
@ErikvanStraten @SteveRudolfi This sounds absolutely awful.
Show threadDan2h ago
@grammasaurus @ErikvanStraten @SteveRudolfi sounds like a lawsuit waiting to happen.
Damage to a company's reputation, and revenue, via misrepresentation and interference.
Show threadShadSterling1h ago
@dijumx @grammasaurus @ErikvanStraten @SteveRudolfi on its face it sounds like an unauthorized derivative work, which might have been actionable before the courts ruled that using LLMs for copyright laundering is legal. I hope the other actions are still viable
Show threadBauke Kramer3h ago
@ErikvanStraten @grammasaurus @SteveRudolfi
It is to be feared that Google will eventually force companies to pay for this AI junk under threat of invisibility in search results.
Show threadMcHollander | Celtic Folk Bard3h ago

@bmk @ErikvanStraten @grammasaurus @SteveRudolfi

What do you mean: eventually? XD

Show threadPete Alex Harris🦡🕸️🌲/∞🪐∫9m ago

@ErikvanStraten @grammasaurus @SteveRudolfi

How does this work with https? To show different content claiming to be the web site you searched for, they need to persuade your browser that the proxy they redirected it to is the real thing, which is a man-in-the-middle attack, presumably exactly the kind of thing https is designed to prevent.

Show threadRobin Adams3m ago
@petealexharris @ErikvanStraten @grammasaurus @SteveRudolfi The idea is not that they redirect requests to your URL. They want to show a link in their search results to a page dynamically generated by AI, above (or maybe: instead of) the link to your URL.
Show threadDrew Crecente (they)43m ago

@grammasaurus @SteveRudolfi

No, a patent holder must still follow the law.

Show threadRyan Aherin1h ago

@SteveRudolfi I hate that last line "The question isn’t how to stop this from happening, it’s how to make sure your parts are the ones AI wants to work with."

Like nah bro, I'm good. I don't want to just lay down and let this bullshit take over without a fight.

Show threadlp0 on fire 8m ago
@SteveRudolfi, ugh. Also, whoever wrote that doesn't know that “maybe” is not “may be”)…