Steve Rudolfi1d ago

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes
Show threadSteve Rudolfi1d ago
More. But definitely go read the full article.
Show threadf*cking b*tch club1d ago

@SteveRudolfi I read it and I’m not sure I understand: can they do this to ANY website? like a .gov website as well as Aunt May’s “mycutegrandkids.com” website?

imagine the Mayo Clinic’s site being taken over and re-assembled with whatever google thinks you wanted to find for medical advice…..

Show threadPetra van Cronenburg

@grammasaurus At least in the EU much of this could be against the law. (The question is whether anyone would report it.)

@SteveRudolfi

11:52amWeb
Show threadtanavit9h ago

@NatureMC

The question is whether anyone will prosecute it.

@grammasaurus @SteveRudolfi

Show threadPetra van Cronenburg9h ago

@tanavit The EU is regularly fining Google. Since the DSA with more and more success.

@grammasaurus @SteveRudolfi

Show threadtanavit9h ago

@NatureMC

Is Google paying its fines ?

@grammasaurus @SteveRudolfi

Show threadPetra van Cronenburg9h ago
@tanavit Once all appeal options have been exhausted, they must do so – and they do. We do not live in a legal vacuum here! @grammasaurus @SteveRudolfi
Show threadtanavit8h ago

@NatureMC

Thanks for the info.

@grammasaurus @SteveRudolfi

Show threadIrina8h ago
@NatureMC @grammasaurus @SteveRudolfi I *would* report it if Google spoofed either of my church websites, or my music website, or my personal blog. None of which are "business" but that probably doesn't mean they're safe.