Steve Rudolfi21h ago

Welllllll this isn't great.

Google Just Patented The End Of Your Website

"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

#SEO #Google #AI #enshittification

Google Just Patented The End Of Your Website

A newly granted Google patent could let the search giant replace your brand's landing page with an AI-generated version you have no control over and only your buyers see.

Forbes
Show threadSteve Rudolfi20h ago
More. But definitely go read the full article.
Show threadf*cking b*tch club20h ago

@SteveRudolfi I read it and I’m not sure I understand: can they do this to ANY website? like a .gov website as well as Aunt May’s “mycutegrandkids.com” website?

imagine the Mayo Clinic’s site being taken over and re-assembled with whatever google thinks you wanted to find for medical advice…..

Show threadErik van Straten18h ago

@grammasaurus : if I understand the patent correctly, the content seen by a user in their browser will not for 100% originate from your website given its domain name.

However, Google may let their Chrome browser show your domain name in the address bar and even suggest that a server-authenticated and encrypted valid https connection is being used (proving the authenticity of your website, which is then fully broken).

Google may even force other browser makers (such as Mozilla, sponsored by Google) to do the same.

@SteveRudolfi

#Authenticity #Authentic #MitM #AitM #GoogleIsEvil #BigTechIsEvil #TLSisBroken #httpsIsBroken #httpsIsNoLongerE2EE #E2EE

Show threadf*cking b*tch club16h ago
@ErikvanStraten @SteveRudolfi This sounds absolutely awful.
Show threadDan
@grammasaurus @ErikvanStraten @SteveRudolfi sounds like a lawsuit waiting to happen.
Damage to a company's reputation, and revenue, via misrepresentation and interference.
8:57amWeb
Show threadShadSterling1h ago
@dijumx @grammasaurus @ErikvanStraten @SteveRudolfi on its face it sounds like an unauthorized derivative work, which might have been actionable before the courts ruled that using LLMs for copyright laundering is legal. I hope the other actions are still viable