Given the genre's lack of visually engaging moments, how would one even start marketing a pc/console #puzzle #game ?
Any research on the topic is overrun with advice on how to launch a hypercasual match 3 mobile game which is a whole different beast.

#gamedev #indiedev #gamemarketing #steam

@grizeldi It is easy actually. First, start a YouTube channel about game design, you might call it a "Game Developer's Toolbox", diligently make videos for it for years until it takes off and then use the channel to promote your puzzle game about magnets!
@jakub_neruda Darn, how didn't I think of that

@grizeldi As for actually constructive answer - I think the best option is to push it to some (smaller) content creator who plays this genre.

Because - how do you discover new games? You might follow a news source, a podcast, or a content creator who has similar taste to you.

If I want to discover a new survival horror game, I'll go to Avalanche Reviews or The Sphere Hunter. For brainy indie games, I have Triple Click. For JRPGs, Ircha Gaming.

Therefore, as much as it probably sucks because it doesn't depend solely on you, finding a small content creator streaming your niche and giving them your game for free in exchange for coverage is probably your best bet.