@jrdepriest @cavyherd @cstross
A number of whom have declared they are inherently (or genetically) superior to everyone else, either by virtue of being super-rich techbros, or through "white superiority". With some dabbling in very dodgy science to "enhance" themselves (teenagers blood, nootropic drugs, etc). Seems to match the "augments" pretty closely, maybe the name is applied retrospectively if they lose.