Em 
What do you think is missing the most currently in the privacy and digital rights activism landscape?
Princess UnikittyMy partner calls me a "software vegan" because I consistently make principled choices about the systems I engage with. Windows, FB, and other for-profit closed-source ecosystems have totally lost me. And honestly, I don't miss them one bit. The instant I saw an ad in the Windows start menu (!!!) I was gone.
I got my 75+ y/o dad on Linux. I chat with my parents on Signal. Making the shift is not insurmountable. Just like eating beans instead of beef is readily accessible, better for you, and more affordable. Access is not a problem - awareness, habits, and ease of transition are the main bottlenecks.