For those of you not terminally online, I bring you news of an escalating hamburger CEO war, which started with the CEO of McDonald's doing a video that went viral of him eating their new burger, which he called 'product', took a tiny nibble of and appeared not to enjoy it. The the King (Burger King) got involved and did a similar video where the CEO took a hearty bite out of one of their Whoppers. I regret to inform you that (sir this is a) Wendy's CEO has now got involved and done a video of him demolishing a burger then dipping fries in milkshake and consuming with gusto. What is next? John Eckbert, the CEO of 5 guys Meg Ryan When Harry Met Sally orgasming over their premium burger? The KFC Colonel doing a Man Vs Food with whatever it is they sell in those buckets? Calm down, CEOs. We know you eat alfalfa and sleep in bacta tanks - stop trying to human.