@caseyliss So you're saying Neo is not the One?
@caseyliss they chose to go with $599 instead.

@jsnell Yeah, that’s the thing. This is far and away the better choice for Apple.

But I want a multi-trillion dollar company to cater to my wants and needs.

🤪

sukh (@[email protected])

Not only is this baby MacBook got terrible name but to confirm the rumours that it has A18 Pro instead of A19 Pro is insane to me when they got A19 Pro in an iPhone Air! Sure I get that they need to meet a price point but ultimately the one most people should be getting is the 512gb version, not only because 256gb is utterly ridiculous in 2026 but more importantly the target market won’t want a password to type in! So really this is a Ā£699 device. iPhone Air can be had externally for Ā£799.

Mastodon

@jsnell @caseyliss useful response. Here’s the M1 Air spec sheet that this device is replacing: https://support.apple.com/en-us/111883

It has Touch ID.

MacBook Air (M1, 2020) - Technical Specifications - Apple Support

Apple Support
@InterfaceEngineer @caseyliss my response was exactly as useful as yours was.
@jsnell @caseyliss blimey someone seems šŸŒ¶ļø today…
Seems like we can’t critique Apple? Biometrics has become norm.
To confirm I’m not downing this overall. It’s great to have MacBook well below $1k
My point is around Apple cutting a little beyond than they should’ve plus marketing a Mac with a older iPhone chip when the cost to R&D it in a tiny iPhone Air, which would’ve been higher than this base MacBook are critique points to be made. Or not in six color world…
@InterfaceEngineer @jsnell @caseyliss I agree that they cut more than I'd like to see which results in a worse experience at this lower price, but I can see why they cut features to both hit the price and encourage the upgrade in-store. I also think this strategy that pushes the upgrade in-store is underhanded.

@jsnell @InterfaceEngineer @caseyliss

Or 499/599 devices with the educational pricing and the inevitable sale pricing.

I’d go with the 599 Touch ID if I can’t scrap my pennies for a MacBook Air. Or for my kid.

@caseyliss @jsnell the MacBook lineup needs its ā€œiPhone Airā€ moment.
@caseyliss @jsnell Ah-ah-ah! I get a small iPhone before you get a small MacBook.
@caseyliss how much battery life would you have been willing to give up?

@doctorgoktor @caseyliss
An hour or two of video playback like I did with the 12 or 13 mini, but with how much battery/efficiency has improved since then that wouldn’t be an issue.

The iPhone 13 had 19 hours of video playback or 17 if streaming, for the iPhone 17 it’s 30 or 27 hours respectively.

@caseyliss not much to talk about on the ol' podcast this week, huh
@jsnell @caseyliss not including TouchID at base price is a sin. Surely the sensor doesn’t cost that much?! I’d love to know how they reach that pricing decision… feels like a big step backwards in terms of security (especially if this MacBook becomes a best seller)
@rfreling @caseyliss "A sin"? A "step backwards in terms of security"? C'mon.

@jsnell @caseyliss I’ll admit I was a little bit hyperbolic šŸ˜…

I still don’t understand the rationale for not including TouchID. This will be a first Mac for most buyers of this product. Why make them suffer when all other devices have some biometrical identification by default? Makes no sense to me

@caseyliss Mr. Adorable (You) instantly popped into my head reading @_Davidsmith toot šŸ˜‰
@caseyliss agreed. hoping there's a premium 12 inch still in the works. macbook nano.
@caseyliss @_Davidsmith obviously that was never in the cards for a budget MacBook. What you’re waiting for is an Air that pushes the limits of the formfactor—just like @marcoarment was arguing on a recent ATP.
@caseyliss @_Davidsmith
100% Agreed but wish to recognise our male privilege of man-pockets.
@caseyliss yeah, that's the fist spec I checked. If it is the same weight as the air then it has zero appeal for me. At 2lb or under - it was an instabuy!