Apple made $117.8bn in total profit (not revenue, of course) over the past four quarters, which is an average of $323 million per day. So when they loudly donate $1m to a charity or a disaster relief fund, they're giving 0.3% of their profits for that single day.
Also those donations are presumably tax-exempt.
@mattgemmell Another sad wrinkle: when you "donate" through a corporation to a charity or relief fund there is no guarantee the money is paid out in a timely manner - it's not a passthrough. Often corporations put it in an account, accrue interest, and do a one-time tax write-off donation for the year.
@bgannin @mattgemmell But it can be stolen from them while it's in escrow!

Put another way, if you had $50,000 in annual disposable income (after tax), Apple’s $1m would be like you donating 41 cents… and issuing a press release about it.

(Edited for my miscalculation in Apple’s favour.)

@mattgemmell I think it's not 4$ but only 40 cents...
Lot of reposts on this! I feel like I’ve found my people, as I’m on a bit of a journey these days. #FOSS as resistance, an end to billionaires, crush fascism, redistribute wealth. Social justice and equality and privacy for all. Kindness, but mind the paradox of tolerance. 💜

Yup, math checks out, multiple sources, this one is the clearest (usually it’s reported quarterly)

https://www.statista.com/statistics/267728/apples-net-income-since-2005/

Apple net income FY 2025| Statista

Apple reported a net income of 112 billion U.S.

Statista

@mattgemmell

Well said!

Related, informative, and always entertaining:

https://m.youtube.com/watch?v=69AtkAHkKEc

#someMoreNews #philanthropy

Billionaire Philanthropy Is Kind Of A Scam - SOME MORE NEWS

YouTube
@mattgemmell Right be like the former Mrs.McKenzie Bezos and drop a billion
@mattgemmell That’s almost 4 and a half minutes of profit. Not even a coffee break.

@mattgemmell

You make 1- 200 dollars a day, this is yearly charity of a quarter. Or a buck.

Apple gave Trump gold bars.

@mattgemmell and yet they are unable to fix many known issues in macOS 🥹
@mattgemmell I feel like money isn't real when I see numbers like these.
@Thorn I hear you. Redistribute wealth!
@mattgemmell at least a little bit... Or everyone needs to start to value artists as least as much as they value pastors and pizza delivery people.
@mattgemmell When we eat the Rich, we save Bezos for dessert‼️
@mattgemmell in Chile, our dictatorship in the 80s created Teleton, a TV show to gather money for disabled people (in Chile there is no public rehab intitutions). The big companies are the big heroes: giving millions while saving other million in taxes. Of course, mid-class people end paying the most part every year.
@mattgemmell philanthropy is not a substitute for taxes.
@mattgemmell are the costs of the press release preparation included in this 1m?
@mattgemmell I hope people will understand that the point of this isn't "Apple should spend more on charity" (although they should) but "this is how little Apple gives while crowing about their philanthropy"