Apple made $117.8bn in total profit (not revenue, of course) over the past four quarters, which is an average of $323 million per day. So when they loudly donate $1m to a charity or a disaster relief fund, they're giving 0.3% of their profits for that single day.
Also those donations are presumably tax-exempt.
@mattgemmell Another sad wrinkle: when you "donate" through a corporation to a charity or relief fund there is no guarantee the money is paid out in a timely manner - it's not a passthrough. Often corporations put it in an account, accrue interest, and do a one-time tax write-off donation for the year.
@bgannin @mattgemmell But it can be stolen from them while it's in escrow!