Apple made $117.8bn in total profit (not revenue, of course) over the past four quarters, which is an average of $323 million per day. So when they loudly donate $1m to a charity or a disaster relief fund, they're giving 0.3% of their profits for that single day.
@mattgemmell I hope people will understand that the point of this isn't "Apple should spend more on charity" (although they should) but "this is how little Apple gives while crowing about their philanthropy"
@tankgrrl Exactly.