Many of us here have issues with Apple right now. I have assembled my thoughts and, as I see it, there are two main problems.
https://troz.net/post/2025/apple-has-two-problems/
#Apple
Apple Has Two Problems - TrozWare

Crazy Mac lady. Mac author & developer. Lover of Apple computers and devices. Swift & SwiftUI enthusiast. Unofficial Mac app dev evangelist

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@troz Couldn’t agree more with everything you said.

(And two ā€œit’sā€ should be ā€œitsā€, right at the beginning of the article.)

@kevinrenskers Thanks. I always miss those when checking.
@troz Thanks for a great article.
I completely agree with your points.
In addition have the impression that Liquid Glass was a supposed to cover the screwup that Siri/Apple Intelligence is, only to be an additional one.
@thuro Yes, I think you’re right.
@troz @thuro Tbh I think things like this are multi-year projects, so it must have started before Apple Intelligence Siri flopped
Well written, I reposted to LinkedIn so maybe some of my former colleagues will read and do something about it. I definitely concur on the diagnosis on both parts. Not sure what the real answers are when the company has scaled beyond any one brain to understand.
@troz can’t say I disagree on anything. Really sad state of affairs 😟

@troz It’s wonderful to see more people talking about this!

I do think Apple’s board has, and will continue to take action here. It will just be in the exact same direction.

@troz great points, I completely agree with you, (unfortunately šŸ˜…)!

@troz it's a weird situation to be in. Being a fan of everything except the downward trebd and company leadership. Demanding heads to roll sounds sensible for us plebs, but it's unlikely that our opinion will matter. Especially not since stakeholder happiness comes first.

actdifferent.org could use more steam to make this press-relevant in the mid term. That's the only leverage I know.

I don’t think Cook is _explicitly_ fascist, I think he sees the utter decimation of Apple’s business if he pissed Trump off and made the call to swallow his pride and suck up to him. At what point does that make him effectively a fascist? I don’t know, maybe we’ve passed it.
Thanks @troz I remember Steve and maybe even Tim at some point saying that Apple is actually a software company that makes hardware. It's saddening every time Apple neglects and abandons software. I don't agree with calling for firings, US government is in a special crisis situation that needs to be dealt with accordingly, it may not seem logical from an outsiders perspective. Regarding UI - again not possible for outsiders to judge what must be one of the most difficult jobs on planet.
@troz @brentsimmons Everything you said is correct.
@troz Make Apple Great Again šŸ˜Ž
@troz I agree with all the points, pretty much, but one I *really* hope Apple follows, especially because other companies tend to follow their lead, is to abandon the yearly release cycle. It just seems made for poorly-tested, buggy software and half-baked features. No one needs yearly releases. People will still buy a new iPhone even if it has an "old" version of iOS on it. (Bonus: Let macOS be macOS instead of trying to make it look and feel as much as possible as a phone operating system.)

@troz I believe there’s a lot of convenient finger pointing at software quality but other than the development software, which always seems questionable, Apple’s software is very good. The issue lately is with UX, specifically. While this is a tired comparison, spend some time in Win11 and tell me Apple’s software sucks.

Apple has a design problem, particularly with software. And, they leads to a restraint problem, which is why we have poorly executed features.

1/2

@troz Ultimately, Apple needs to downsize its middle management bloat. The top is fat with cash and YOY wins. Steve ran a flatter organization and was perhaps the best product editor ever. This ideology needs to return.

Of all CEO’s I think Tim does the best job at managing politics. Decisions may not seem obvious to us but his responsibility is to protect the shareholder’s assets. If the shareholders feel otherwise, they can vote him out. Some of it’s cringy but we don’t have $2k iPhones.

@troz I guess I can delete my draft of this piece! Well said.
@troz TDD would help a lot. As for the AI component, if their documentation sucks, their AI about how things work will suck. And it does suck. Fixing it will help developers and AI both. StackOverflow and php.net got it right, though to varying degrees. They should have something like that in addition to docs. The docs must contain working sample code, or the ability of any dev to add some.