Mastodawn

jesus fucking christ https://www.macrumors.com/2025/10/13/apple-tv-plus-rebrand/

Apple TV+ Being Rebranded as Apple TV

Buried in its announcement about "F1: The Movie" making its streaming debut on December 12, Apple has also announced that Apple TV+ is being...

MacRumors

Tyler Hillsman Oct 13

@BenRiceM branding is my passion

damien 🥖🐈‍⬛🧣Oct 13

@BenRiceM Can't wait to watch Apple TV in the Apple TV app on my Apple TV

Alex Pardoe Oct 13

@BenRiceM If they discontinue Apple TV (the box) for this I’m going to be so angry.

Alex Padilla Oct 13

@BenRiceM This part of the press release makes the joke for us, no need for any hot takes or anything:

“Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV…”

Stuart Gibson Oct 13

Konstantin 🔭Oct 13

@BenRiceM so if I buy the box, does it have unlimited streaming :D ?

@konstantin @BenRiceM Gonna watch your Apple TV show through the Apple TV app on your Apple TV 🫠

Casey Liss Oct 13

@BenRiceM we are truly on the worst timeline

Peter Cohen Oct 13

@BenRiceM whither Apple TV 4K amidst this reshuffle

Rodrigo Araújo Oct 13

@BenRiceM there are no limits for bad decisions 😂

Jason Petersen (he)Oct 13

@BenRiceM @marcoarment ok but otoh what percentage of people know apple makes a streaming device called that?

1%?

@BenRiceM I guess this means there'll be no Apple TV

Ashley McQuaid Oct 13

@BenRiceM 💀💀💀

Seth of the Fediverse Oct 13

@BenRiceM Makes sense

Shadowbottle Oct 13

@BenRiceM @marcoarment but how will I be able to differentiate the service from the device now???

Christopher Bowers Oct 14

@BenRiceM Every normal person called it that anyway ¯\_(ツ)_/¯

Diego Pino Oct 14

@BenRiceM GTK+ did it first

@BenRiceM
So it was at least a better move than HBO changing to Max.