#TreSemmé is launching a #multichannel campaign, #GetTFOutofBed, to promote its A-List Collection Dry Texturizing Spray. The campaign includes a party tour in five cities, a #socialmedia series featuring #influencers, and a presence at #NewYorkFashionWeek. The campaign aims to combat the #GenZ trend of “bed rotting” and highlight the product’s ability to transform bedhead into stylish waves. https://www.marketingdive.com/news/tresemme-get-tf-out-of-bed-for-party-tour-social-media-series/757591/?eicker.marketing #performance #marketing #analytics