@jzb I don't care what they are called, so long as they block everything I don't want.

I honestly love a good ad that is honest, clever, and informative. Most ads aren't that.

@jzb

Indeed - how can an ad blocker know if text or an image on my my site is an ad. It cannot. What it can detect is all the evil stuff and block it. Don't put evil stuff on your site and everybody will see your ads.

@jzb THIS! ALL OF THIS!

• #Malvertising is rampant!

@jzb How about "commercial skippers"? The word "ad" can refer to something unobtrusive (like smaller sites that tend to respect their users), but they often aren't harmless banners anymore. They're 30-second prerolls, huge pop-up banners that take up 75% of your screen, videos injected in the middle of your content, etc.

I was told once that there's an obligation to look at ads to pay for my traffic. I could've agreed 2 decades ago; but at this point, adblockers are no less ethical than getting up to pee during a commercial.

@jzb it's not like I'm interested in the random shit they are advertising to me anyways.

and in the ultra rare case were they advertise to me something I would hypothetically want, I've already acquired that thing way before ever seeing the ad because I saw it in the store and I bought it.

so it shouldn't really matter if I block the ads because at the end of the day they are pointless.

@jzb \

For some of us, ads are an access issue - anything ads that are red, orange or yellow or blinking are too distracting and makes it not possible for us to read the article.

@jzb

I am an older cis white guy.

Ad broker systems identify me as a particular person within milliseconds and serve me terrible ads, targeted batshitty bonkerballs images and messages.

Some of which seem to be straight up psychological warfare, messages to shove my demographic down a radicalization grievance funnel.

Hell no to that!

I love cohost

@jzb not sure how to implement it as I don't know enough but there should be a limit to "ads" as a percentage of page size or total lines of code to execute. Broadcast TV in the UK has a maximum of 12 minutes per hour adverts.

Ok, you could make the page size massive or something to fit more adverts, but someone with more knowledge than me would probably work out a way to do it. Every way I think of to limit ads has an even worse than the present way around it.

I don't click ads online so all the energy used to run the code is wasted, as is the energy ad blockers used detecting and stopping them etc. The amount of energy alone must be eye watering.

@jzb

I’d like a blocker that blocks ads that insult my intelligence, are blatant scams, use gross-out clickbait. Etc

@jzb Lets face it. Searching the net has become hell on earth.
Can someone please build a search engine where the amount of ads & cookies a page will try to offload is inversely related to its search score?
So a site wanting to push 3K cookies from 'legitimetly interested vendors' will land it down on page 3000 of the result.

Because right now, I dont even care if deep below those layers of muck, your page has something approaching the right answer. I just want the internet back like it was.

@jzb that's why I block JavaScript rather than ads

well, and notoriously bad domains such as data harvesters

Could we have a world without ads? Maybe

Could we have a world without digital stalking? We need to!

@jzb

Thats exactly why I use blockers and a filtered DNS Service.

Do you know if there are filter lists that recognize this difference to let simple banner ads pass the filter?