We should stop calling them “ad blockers”. If a site serves up a few banner ads as images like the old days, that’s fine. I don’t object to a site paying the bills, or seeing a banner ad.

They’re malware blockers and privacy protections. I don’t want a site popping up bullshit and trying to track me across the net. If that’s what a site is serving, it’s more than an ad, and I absolutely want to block it.