This Zohran Mamdani video is absolutely INCREDIBLE. The numbers he cites, the strategy and results they produced — it’s the future. When have you heard *any* campaign talk about this, ever? It is the blueprint.

@anildash

Oh man, the way things are in the US right now I fear for his life... these kinds of videos only anger the establishment.

@oscarfalcon @anildash

Non-white people without public popularity are already in fear for their lives, here.

His risk has become less since he has become a candidate. It's the people he represents who are at the greater risk.

@anildash also I love his “look, i am wearing a casio watch” attitude

@bitboxer @anildash Bingo. Actual populism. Not a donor tool in a hoodie like Mr. Fetterman.

Mamdani's campaign is going to destroy what's left of the DNC and get him killed. There's just too much greed at stake.

@bitboxer @anildash
I noticed that too. Bro is wearing a Casio F91 W watch, that def caught my eye.
@bitboxer @anildash
No it’s actually the A1000MA-7 Casio watch. Still, I love his choice.
@anildash Dude has charisma. I love it.
@anildash yes, it is. In fact, it’s a blueprint that isn’t all that new: it’s the core ideas of Category Design applied to a politician. (Note: my consulting firm offers exactly that, for both companies and their products but also for individuals such as politicians.) The strategy is pretty simple: explain to your customers (voters) how your product (you) solves their problems.
@anildash And yes, their tactics, such as showing up, authenticity, relentless focus on what matters to the voters and above all: a feeling of voting FOR something is what really made the difference. A positive choice is always much, much stronger than being against something. We all want a better tomorrow!
@anildash
Did you notice all the We’s? We turned out voters, We talked to New Yorkers, We listened. Very very refreshing to have someone willing to share space, not make it about themself.
@IcooIey @anildash that was my biggest takeaway! What a refreshing campaign to see.

@IcooIey @anildash

I noted.

I thought it was strange, even low-key scary how he spoke of "we the campaign" (like he was happy for a successful kickstarter, or a product launch), and not "we the voters" (of whom he is now the representive de jure, and was earlier the pretender of).

I'm sure it's the culture, how things are done, but in my mind it shows a disconnect between the citizenry and the political class.

(As a sidenote, I haven't noticed the same with AOC.)

@iju @IcooIey @anildash this seems a nitpicky comment but I took this video to have two audiences, one of which being a thank-you to all the campaign staff who worked hard to help make his election possible, and secondly to show the voters that they did make a competent choice and to thank them for voting. I'm sure other communications will be made for other purposes in the future
@raven667 @iju @anildash
Good point. The intended audience were those who worked on the campaign. Still, this is a video of a campaign that seeks to include, not exclude, fronted not by someone grabbing all the credit. It’s a mistake to compare him to other democrats. Even in a primary, this campaign wasn’t about them, it was about giving Trump voters a viable alternative who speaks to the issues they say they are concerned with.

@IcooIey @raven667 @iju @anildash

I hope to God that internally his current supporters are being told that they need to attract more people's votes in order to actually win the election. 🤞

And I hope even more strongly that they listen. 🤞🤞

@anildash Yeah - it's a great piece of work.

I also admire the focus - he hasn't gotten mired in the ridiculous critiques people have been lobbing his way - instead, he stays focused on what he is for.

The realistic positivity is great, and we need more of it.

Hope, rooted in listening and doing the work.

@anildash young socialists with functional social media skills and impeccable rizz are the future of politics -- this basically exempts Millenials, lol, but we can handle it
@courtney @anildash we can cheer from the back and bring snacks. Let’s fucking go.
@courtney @anildash lol Mamdani is a millennial
@anildash He seems all good EXCEPT for an interview, when pressed, he refused to separate himself from the term "global intifada".
@Methylcobalamin @anildash when did you stop beating your wife?
@Methylcobalamin And do you have a reason he should do that?

@anildash the vibe took me back to an SF mayoral campaign, early 2000s, that i accidentally volunteered for when visiting friends there, doing GIS stuff. Local DA-type named Matt Gonzalez, ran against Gavin Newsom, who'd shipped in Clinton, the party machine was so strongly behind

Remember being amazed by the energy and groundwork behind the Gonzalez campaign. Candidate was pure, too, lived in a rented flatshare. California's trajectory missed a big moment!

@anildash https://en.m.wikipedia.org/wiki/Matt_Gonzalez

"Gonzalez said about his candidacy, "They're scared, not of a Green being elected mayor, but of an honest person being elected mayor."

Newsom won the runoff race by a margin of 11,000 votes, capturing 53 percent of the vote to Gonzalez's 47 percent."

Matt Gonzalez - Wikipedia

@anildash Is .. is this *hope* I feel?

He's incredible. I hope he inspires a hundred more of him.

@anildash this is the kind of thing that we need everywhere!

In our city, we formed a coalition of citizens working to steer and suggest what City Hall needs to do to be more transparent, more accountable, and communicate more clearly with citizens.

We're putting a lot of pressure on them right now and we have both a budget approval and commissioner elections this year.

We're non-partisan and willing to educate anybody who wants to come talk with us about what collaborative governance means.

We won't win at everything that we're trying to do, but there's a lot of energy for this kind of people-focused change right now. People want to make a positive difference and have a say in the place they live.

@anildash I can feel the cynicism leaving my body
@anildash this is the best political video ever made.
@anildash the video is great either way, but does it overstate the comparison of a Democratic primary with a general election? Conceivably many of those areas that went for Trump in 2024 could still go as heavily for Adams and Silwa in 2025 right? Is there a breakdown of the absolute numbers to show that he did more than win big among last year's Harris voters?
@anildash it's so nice to see something hopeful from US politics for once.

@anildash Very impressive

It gets harder now

Good luck, New York.

@anildash

The content is chefs kiss perfect.

But its purposefully amateurish film making? For the feel.

This is a list of dont do this examples (dont shoot an edit of someone starting to walk then talk).

Its cute right? Just a bunch of young people trying to be real politicians.

@anildash He's an amazing politician. I just hope he has a real plan to accomplish some of the crazy expensive things he's promised, or the Dems are done in NYC forever...
@blaise they’re not expensive at all. We’ve had rent control similar to his program, many times. We already have dozens of free markets much larger than the one he proposes. The ferry system is free to Staten Island and our city university used to be; buses are not much larger scale than that, and we’ll save a ton on safety costs. None of this is anywhere near the increase in costs we had from flooding the subways with useless cops.
@anildash I'm not saying it can't be done, I just don't have much faith in political promises like "We'll get the state to help", "We'll just tax corporations and rich more", and "We'll just raise the minimum wage". I literally don't remember *any* of those ever producing anything but just-barely-statistically-significant results...
@anildash @blaise SO much money is saved on fare enforcement by making transit free.

@anildash
Remember this every single time Democrats try to tell you that they have to move to the right to peel votes off of Republicans.

It's horse shit. It's always been horse shit and they know it. The problem is, this makes it much harder for them to pretend like they don't know it.

@anildash so it took (counting since Bernie's 2016 campaign) *nine* years and *two* Trump wins for normie liberals to stop being afraid of progressives and for young voters to realize they have to fucking show up. Better late than never I guess.
@isagalaev @anildash I would be careful...we haven't actually showed up yet...at least not for the general. We need more than a good candidate. We have to divide the other side...a digital campaign to push half the tough-on-crime crowd to Adams and half to Siwa.
@anildash Ok. But the blueprint for what exactly? If you are a fan of policy, then you need to be a fan of winning first. Recent elections should serve as wisdom for future action. Do you think this video is going to victory? Cuz it feels like an ad for a primary in which the electors are already convinced.

@anildash
Wasn't Obamas campaign like that? It's also a pretty well proven strategy, but a loooot of work which is why most candidates don't do it.

And don't get me wrong, I am glad they achieved the results they did AND think they are worth celebrating even when they are tried and proven and not innovative.

@anildash I feel like this is a bit misleading though-- he talks a lot about reaching Trump voters by geography, but NYC runs closed primaries, so he's only talking about registered democrats in those neighborhoods. And I feel like the Trump swing, while meaningful, was not from registered dems but from GOP turnout mostly.
@anildash "This Zohran Mamdani video is absolutely INCREDIBLE. The numbers he cites,"...
Mamdani sys"give the people someting to vote for, tot something to vote against".
But then he only talks about his wins, and not why poeople should vote for him. Where is the message? Where is the strategy? Will he take neglected houses out of the hands of slum landlords? Will he organise affordable childcare for working parents? No contents, no blueprint.
@anildash It's a good video, but I don't totally get the data on Trump-won neighborhoods. He won the *Democratic primary* -- not the overall vote -- yet from what I can tell he's sort of assuming the Trump voters contributed, when they presumably didn't vote in the Democratic primary. Is there more detail on this or something I'm missing?
@anildash
Impressive and happy for his defeat of Cuomo. It is important to note though that some of the comparisons are between a primary and a general election. Those are very different and should not be directly compared.
@jaykass @anildash They are similar in one important way: turnout is low and has been dropping for a while because no one is especially motivated to vote for bad candidate to avoid worse candidate getting in.
@anildash Check the watch, I think it's no accident he is showing a nerd digital watch as opposed to some show off expensive watch.

@dusoft @anildash

I didn't know the Casio's "terrorist watch" was available in gold.

(Not shaming his choice of a time piece: the model is a classic for a reason.)

@iju @anildash is that gold really?

@dusoft @anildash

I'm sure the model name has the word in there.

But I doubt any digital watch in this day and age actually has precious metal in them for show.

@dusoft I think it’s just his watch.

@anildash Harold Washington. Who shocked the Chicago Machine by beating Richie Daley and Jane Byrne. Harold wouldn't run until we registered hundreds of thousands of new voters - we did! And he announced.

I have been beating the drum for years - we can upend conventional political wisdom by turning out new voters. In 2024 the number of eligible non-voters exceeded the number that voted for Trump.

We win with disaffected Trump voters, new voters, and by not scolding our most loyal voters by telling us we lost because we needed to be nicer to racists, fascists, sexists, homophobes, transhaters, xenophobes, and the like.

@anildash

Having grown up in a society where parties speak of themselves as representatives of classes, economic interests, and/or provinces, or as big tents, it's really strange to listen such clear and up-front cadre partyism.

In my youth I studied marketing (a regret), and the way video spoke seemed to be closer to market campaign trying to find a way to sell a new sodapop on a saturated market.

I mean, it's not wrong, but shows how distant the politics there are from the people.

@iju @anildash "its not wrong..."
Yes it is. The general public is tired of it. Part of Trump's appeal in 2016 was the way he spoke from outside the system. Unfotunately, he also used strong Us vs. Them language, breeding a whole new type of tribalism that's even worse than party loyalty. Democrats need to create the same type of out-of-party appeal, but do it in a way that attracts an actual majority. I fear Mamdani has labeled himself in a way that leaves too much room for tweetsploitation.

@Caveman1226 @anildash

Public being tired of something isn't the same that something is "wrong".

Compare: it's not wrong to launch a sodapop that tastes like a broccoli. Might not be smart, but not wrong.

In this case the Mamdani's strategy seems to have worked. Can't argue with success.