Why does our industry keep looking at things, claiming it's doing them, and doing the exact opposite of what the original idea was? A few examples:
Alan Kay (who coined the term) defined the key idea of object orientation as late bounding, so we ended up with a load of things that use rigid nominal type systems to tightly couple components, marketed as 'object oriented'.
The Agile Manifesto's core idea was 'people over process'. I've lost count of the number of times I've seen places claim they're using 'the agile methodology' because they have sprints, standups, and other processes taken from Agile.
The Zero Trust paper said, at its core, 'assume endpoints are compromised, design your systems so that an endpoint compromise doesn't automatically give control over everything', yet almost everything I've seen branding itself as Zero Trust has been of the form 'run some over-privileged thing on the endpoints to increase their attack surface, then if that thing reports that the endpoint isn't compromised allow it to do a load of things it shouldn't be allowed to do'.