@ewen @davidho the COVID science coverage by media was a shit show wherever I saw it. Largely scientists follow the evidence, and when pushed will always be clear that the result obtained was based on the best available evidence at the time which may change later. The general public expects science to be "right" all of the time and happily ever after, which isn't how it works.
Combine that with media "balance". If every actual scientist says something is a thing and the media people have to find a representative of the opposite view you don't get balance. You get false equivalence. On your TV show you have Professor Know-It-All discussing the science du jour with Barry Tinfoil who has cycling proficiency.
A general audience don't see it like that. The lay person sees a scientist who changes their mind (which they don't realise is evidence based) and Barry from next door who sounds like he knows what he's talking about, which makes him equivalent. Being confidently incorrect might sound good on TV but it doesn't mean the spewer is as knowledgeable as the scientist, but with a different view.
I did see a lot of good science comms in COVID but media let it down and the public missed the point. Don't get me started on "airborne", I'm wound up by thinking about how anyone but scientists think about science.