The Conversation U.S.A #Passover marketing idea dreamt up in 1932 by a coffee corporation and a Jewish advertising executive went on to become one of the most popular and influential haggadahs in America.
#Passover #Jewish #History @histodons #Jewstodon
An ad for Maxwell House coffee, themed for Passover ⬇️
How a coffee company and a marketing maven brewed up a Passover tradition: A brief history of the Maxwell House Haggadah
A collaboration between advertiser Joseph Jacobs and the famous coffee company produced the classic U.S. haggadah. The book sets out the ceremony for the Seder meal.
Tyler Stone 