Recently I wrote about Paramount's decision not to renew Stephen Colbert's contract, after the longtime Trump critic targeted his employers in a pointed monologue about corruption and collaboration with a fascist regime. That story revolved around an 8 billion dollar merger between Paramount, and Skydance Media; a merger that Trump's ideologically focused FCC had the ability to block. As folks following the story know, Paramount responded to this situation by agreeing to settle a baseless lawsuit by Trump against CBS News, which Paramount owns; the short version of what happened next is that Colbert called the settlement "a big fat bribe," Paramount announced it was ending his show three days later, and the Swine Emperor took a victory lap on social media.
So far, the majority of the discourse around this situation has focused on Paramount's willingness to grovel before a fascist dictator and silence dissent on his behalf, but what about the company that's taking over the Paramount media enterprise now that the FCC has approved this shitshow, Skydance? Well, the early signals are not good, and it's starting to look like this merger might represent the beginning of a new crusade to establish fascist cultural dominance in America. If recent media reports are to be believed, Paramount has fallen to Trumpenreich allies, who may be acquiring themselves a mainstream media company to spread the gospel of the cult of Trump.
One obvious sign of trouble came up when the Swine Emperor more or less blurted out that he knew the settlement of his lawsuit was tied to the merger on social media, while bragging that the "new owner" of CBS had agreed to give him 20 million dollars worth of airtime for, among other things, public service announcements "for causes the president cares about."
https://www.theguardian.com/us-news/2025/jul/22/trump-cbs-settlement-stephen-colbert
Trump claims new CBS owner will gift him $20m worth of airtime after $16m settlement
"In a post on his Truth Social platform, Trump claimed the settlement had been paid – and that he was expecting much more from the new owners of Paramount.
“Paramount/CBS/60 Minutes have today paid $16 Million Dollars in settlement, and we also anticipate receiving $20 Million Dollars more from the new Owners, in Advertising, PSAs [public service announcements], or similar Programming, for a total of over $36 Million Dollars,” he wrote."
By CBS's new owners, Trump means Skydance; which is a venture-capital fueled media company of little accomplishment, that happens to be founded and run by David Ellison, son of Trump-ally billionaire Oracle co-founder, Larry Ellison. Already, we're not off to a great start, are we? I should also mention that the funding for this merger is coming in large part from the private equity investment firm RedBird Capital Partners, who are also about to buy British fascist propaganda rag The Telegraph. Given this, and the fact that we know "causes that interest the President" pretty much means "nazi cult of Trump shit," one does have to wonder just how hard the Swine Emperor had to twist the arms of Paramount Global's new controllers to get that $20 million worth of promised airtime.
Even more revealing in that regard however, are the reported promises Skydance made to Trump's FCC about how CBS News will be run, and the newly merged firm's intention to cancel DEI policies.
https://archive.ph/WkVOC
Skydance Tells FCC It Will Create CBS News Ombudsman, Eliminate DEI at Paramount
"Skydance has told the Federal Communications Commission that once its acquisition of Paramount Global is complete, it will initiate a “comprehensive review” of CBS to ensure that the network is operating in the public interest, and that it will hire an ombudsman that will report directly to the president of CBS News “who will receive and evaluate any complaints of bias or other concerns” at the news division.
The ombudsman role will be guaranteed for at least two years, with CBS News leadership committing to “carefully review” any complaints.
Skydance also committed to eliminating all diversity, equity and inclusion initiatives (DEI) at the company, writing in a letter that, “The company is committed to ensuring that its storytelling reflects the many audiences and communities it serves in a manner that complies with non-discrimination requirements and other applicable laws.”
Unlike many Americans, I speak fluent "bloodless corporate vampire" and to me, that sure sounds like Skydance is promising to purge CBS of regime critics, and establish a liaison to directly funnel the Trump's complaints about the network's coverage to management. Throw in the new company's immediate ideological surrender to Trump's cracker revenge against diversity programs, and you're looking at something that probably shakes out like Fox News-lite. And that would in turn, represent Trump's greatest triumph thus far in his open war to control US culture and redefine the acceptable limits of discourse, in favor of a fascist dictatorship.
#USPol