Ben SandofskyPeople of Mastodon: explain in one sentence why your company should wind-down their Twitter account.
Pitch it like you’re pitching your CEO.
Tyler Hillsman@sandofsky It’s my favorite companies that hurt the most. (Apple’s multitude of accounts, RevenueCat, etc)
Nathan@thillsman Am I weird that I would never trust a company that has ‘revenue’ in its name?
RobUsing a service supported by advertisements could create brand risk and also could also create a conflict of interest.
I also like the verification aspects of self-hosting (which is very inexpensive) using your own domain and/or using their self-verification methods (which I notice you do not do on this profile and recommend).
There are too many positives to fit in one sentence. 😎
Jan@sandofsky Owning your social graph is a delusion; if X goes down, nothing remains.
Ryne Hager@sandofsky Audience development requires, well, an audience. Community can’t be built on nothing. Now consider the audience on Twitter. Do you want the people who are on Twitter today to be your customers?
Roger the intern@sandofsky If someone screenshots a Nazi, you don’t want to see your branding and “sponsored by” right next to it.
aardvark@sandofsky today’s X is not the same Twitter that supported the justifying business investment use cases; don’t we want to spend money somewhere not thrashing about in its death throes?
Julia@sandofsky It’s run by a fascist.
Led By Gilded Fools
dimsumthinking@sandofsky I buy from you even though I mostly don’t use your products because I admire and want to support you. I have not used twitter for three years because I revile the way the owner has treated his employees, third party applications, and the platform itself and don’t want to support him in any way.
Troy Gaul@sandofsky I gave ChatGPT this as a prompt and:
Winding down our Twitter account will allow us to focus resources on more effective, brand-safe platforms where our audience is more engaged, minimizing risk and maximizing ROI.
Northants GreensBecause Mastodon alines more with #greenparty values.
Frottier@sandofsky "It's like delivering our carefully crafted messages by birds. Untrained birds at best."
M.S. Bellows, Jr.@sandofsky We're in this business to help people. Twitter hurts people.
Tom Walker@sandofsky It's a waste of resources now because it's trending down (see app store rankings) – time put into new platforms will have a much higher return
yakkoj 🦊@sandofsky "We should not appear to support or enable the corrupt, criminal, and lawless, which would be an unnecessary black mark on our brand."
I'd add that our competition is welcome to drag their brands through that muck, but it would be an easy win for us to remove ourselves from that toxic sludge.
Brandon Butler@sandofsky What is Twitter?
bjb 
@sandofsky
Communicating with your customers over twitter means your customers have to make an account on twitter. Why would you tie your business to another one? Esp when that other one is going downhill.
Why would you require your customers to share their personal info with yet another third party company in a time when all this info is being stolen regularly? You are asking for a class action suit when info gets stolen.
Communicating with your customers over twitter means your customers have to make an account on twitter. Why would you tie your business to another one? Esp when that other one is going downhill.
Why would you require your customers to share their personal info with yet another third party company in a time when all this info is being stolen regularly? You are asking for a class action suit when info gets stolen.
Paul Cantrell@sandofsky
It’s an unacceptable brand safety risk.
It’s an unacceptable brand safety risk.
Adi 🐾 (he/him)@sandofsky @marcoarment when the company preempts the pitch, I know I'm working at the right place.
When the CEO asks for a pitch after all that has happened, I know that's not the place for me.
Adi 🐾 (he/him) (@[email protected])
https://www.theguardian.com/media/2024/nov/13/why-the-guardian-is-no-longer-posting-on-x
Sean@sandofsky sir, most of the planet are still on Twitter so we need a presence there until they migrate elsewhere.
Mark Levison@sandofsky I would like practice pitching to my mayor.
heckj@sandofsky As effective as it once was as Twitter, X has devolved to an obvious propaganda and ad pipeline that is consistently loosing viewers as well as creating a negative brand association for many of those who still have accounts there. We can do better with our spending and attention elsewhere.
Michael BaconTwitter acts as a middle man, extracting value via its intermediary role that can limit your messaging reach. With constantly changing rules, you're caught in a guessing game.
Access to your audience is much more straightforward through media that don't require figuring out the mood of a tempestuous playboy to determine what will get boosted today and what won't.
td540@sandofsky twitter’s the new facebook
@sandofsky it’s 90% spambots anyway
mrmattburgessCause it’s full of Nazis. And Nazi symps. One or the other.
Jaanus Kase@sandofsky because your company does not want to be perceived as Elon Musk’s flying monkey
I wrote up a much longer version here: https://open.substack.com/pub/jaanus/p/i-refuse-to-be-a-flying-monkey?r=9nnr1&utm_medium=ios
Random Participation@sandofsky Here’s my pitch:
“I know you’re an asshole without any true morals or ethics, but I really don’t think it’s great for our company to be associated with sociopathic fascism assholes so can we just get off Twitter and move to some other awful yet not as awful platform to promote our business interests otherwise we are just gonna be some of those historically recorded terrible people and companies that stood by and just accepted when a group of people turned the world to shit.”
Big Head Tales@sandofsky
It’s not good for business to be associated with Nazis.
It’s not good for business to be associated with Nazis.
Nazani@sandofsky
There's nobody left there with any money.
There's nobody left there with any money.
Brian Anderson (He/Him)@sandofsky “Our Twitter brand image and footprint will increasingly be forced to compete for views with low-credibility/highly-invested brands like MyPillow, while the only remaining target audience on Twitter are people who won’t be able to afford our product.”
(Your CEO probably doesn’t give a damn about racism, fascism, sexism, homophobia or Mis-/disinformation, or you wouldn’t have to pitch this.)
𝓐𝓷𝓭𝔂𝓣𝓲𝓮𝓭𝔂𝓮 𓀤There is too much reputational risk on 🚾 Xitter now. You don't want your brand to be associated with hate and violence.
Ω 🌍 Gus Posey@sandofsky Each one of us, as a group and as an organization, must identify each and every opportunity to do the right thing, and to oppose the efforts of evil people.
AkaSci 🛰️@sandofsky
The pitch: "Unless your main customers are the disinformers and the willfully misinformed, the trolls on Twitter will trash your products, drown your messages and notices, and your loyal customers will end up switching to the competition."
The pitch: "Unless your main customers are the disinformers and the willfully misinformed, the trolls on Twitter will trash your products, drown your messages and notices, and your loyal customers will end up switching to the competition."
SamuelJohnson@sandofsky Someday there will be reputational reckoning for the last to leave what is now a toxic binfire of algorithmic stoking of hate; it's better, both morally and financially to avoid complicity and to leave before then and invest elsewhere.
@sandofsky STOP PROMOTING A FUCKING FASCIST
George Liquor, American@sandofsky "Our presence there is damaging the brand by association"
Singcat@sandofsky
I think the Guardian explained it quite well:
https://www.theguardian.com/media/2024/nov/13/why-the-guardian-is-no-longer-posting-on-x?CMP=Share_iOSApp_Other
I think the Guardian explained it quite well:
https://www.theguardian.com/media/2024/nov/13/why-the-guardian-is-no-longer-posting-on-x?CMP=Share_iOSApp_Other
Virgile Andreani@sandofsky I work in a public institute, its official communication should be done on a public and open platform.