Vision Pro Bites Dog

It’s almost as though — hear me out — Apple launched Vision Pro in 2023 for long-term strategic reasons, not with short-term sales in mind.

Daring Fireball
@daringfireball
Still not available in Ireland and many many other countries
@daringfireball hard to care about this right now when the big story is how cowardly Bezos is and what shame he’s brought to the WaPo
@delric are you only capable of caring about one thing at a time or something?
@Fleedar it’s a matter of what’s the biggest bombshell in tech of the election cycle, donut hole. glad to see he’s come back with a piece on it.
@delric same, it's good to see he is able to care about two things at the same time!
@daringfireball Apple marketed the device as the era of spatial computing. Not surprising that everyone is so focused on (projected/made up) sales numbers that would (in)validate this new era. Even Tim now says it's an early adopter / non mass market product. Should have marketed it as that all along.

@ddtommie @daringfireball this resonates. Apple isn’t just about making a good product but also showing the intended users in the marketing. I believed AVP could benefit me from their marketing. That I could use it the ways it’s advertised. It’s mostly a sham. They show a world that doesn’t make sense.

I’m actually annoyed and really dislike this product. I tell people how bad it is for consumers.

Maybe it is good for enterprise. Should have only showed that use until tech was more ready.

@daringfireball I think it’s done the expected job pretty well. In the hands of tech enthusiast types, devs fleshing out the App Store, plenty of learning for the next, more affordable, version etc. (also, has Apple ever launched a product line with the ‘Pro’ model?).

Also hadn’t even thought about the lack of marketing push.

One thing I’ve not seen much is follow-up reviews. It’s been available for over 6 months now. Would be good to see how regular users find/adapted to it.

My long-term Vision Pro review

YouTube

@ravi @daringfireball Interesting. Wasn’t expecting it to be that negative with watching video the only real positive. I rarely watch anything solo except sports which I imagine would be brilliant in spatial video.

Shame about the productivity side, especially connected to a Mac. That’s a use case I thought would work well.

@NitP @ravi @daringfireball it’s awful as a monitor. I would rather work from my 13” MacBook Air and ancient 1080 monitor. Actually even when traveling just the MBA is better. It’s not worth the hassle of bringing AVP for it to be so dumb looking, so uncomfortable, so blurry and distorted, having eye fatigue.

It’s only good if you are a dev and have no choice and it’s better than taking it on and off again to develop between Mac and VisionOS.

Apple over promised so bad.

@ravi @NitP @daringfireball yep. This guy nailed it. This is a no BS, “normal person” review after 6 months.

@NitP @daringfireball I’ve had it since Feb. It’s the worst Apple product I’ve ever had. Nearly totally stopped using it and couldn’t recommend it to anyone. If price was reduced and more marketed it’d plummet into bad press. Even more people like me would own it and spread the word about how bad it is.

I think naming it “pro” and keeping the price high saved them. It’s not ready for consumers. Not sure it ever will. Even in 10 years. Maybe 15-40. This isn’t ready for mass market product.

@daringfireball 500k units @ 4000 USD = 2 Billion in sales
I am not sure if most people have an idea of what 2B is.
I have a ball reading “couch commentators” pitching the world’s most succesful company, hints on how to improve a product.
Desiging and manufacturing a product of such complexity and coming up with 2B in sales is an astonishing feat, even if you have the advantage of being Apple.
Anyone that thinks the 4000 USD price is set by a finger in the wind is a fool.
@daringfireball There’s also not a real direct competitor to compare to. I found some guesstimates that Quest 3 sold 1m over the same time, but that’s at such a different market segment, and likely with way less profit. This might be like iPhone vs Android where they don’t sell as much but account for all the actual revenue.
@krisbrowne42 @daringfireball way less profit? I think it’s literally negative profit for Meta.
@kaplag @daringfireball Indeed - they seem to be banking that someday they can slip in the anti-privacy provisions that they can track and profit from eye tracking.
@krisbrowne42 @daringfireball sure and maybe immersive advertising could be more effective than normal.