Vision Pro Bites Dog

It’s almost as though — hear me out — Apple launched Vision Pro in 2023 for long-term strategic reasons, not with short-term sales in mind.

Daring Fireball
@daringfireball Apple marketed the device as the era of spatial computing. Not surprising that everyone is so focused on (projected/made up) sales numbers that would (in)validate this new era. Even Tim now says it's an early adopter / non mass market product. Should have marketed it as that all along.

@ddtommie @daringfireball this resonates. Apple isn’t just about making a good product but also showing the intended users in the marketing. I believed AVP could benefit me from their marketing. That I could use it the ways it’s advertised. It’s mostly a sham. They show a world that doesn’t make sense.

I’m actually annoyed and really dislike this product. I tell people how bad it is for consumers.

Maybe it is good for enterprise. Should have only showed that use until tech was more ready.