I sometimes think that no one cares about online privacy, which makes me really sad, then I read this from @pluralistic - good to know!
https://pluralistic.net/2024/08/07/revealed-preferences/#extinguish-v-improve

So maybe people DO care, but just feel like they can't do much about it?

#surveillancecapitalism #dataprivacy #datarape #tracking

Pluralistic: The Google antitrust remedy should extinguish surveillance, not democratize it (07 Aug 2024) โ€“ Pluralistic: Daily links from Cory Doctorow

@patrickleavy @pluralistic I enjoyed this article, and I didn't know this and found it interesting:

> ... the advertising industry has been repeating since the days when it was waging a massive campaign against the TV remote on the grounds that people would "steal" TV by changing the channel when the ads came on.

I'm not very familiar with life before cable TV, but it seems especially offensive since cable TV is both paid and has a ton of ads. I hope this was at least before paid TV...

@axby @patrickleavy @pluralistic

When I was a little boy, in the 1960s, an issue of MAD magazine showed how to splice an on-off switch on a long wire to the feed to your TV speaker. DIY ad mute button.

The article mentioned how smug you'll feel defeating a TV ad that took millions of dollars to make with a 15 cent switch.

@nyrath @axby @patrickleavy @pluralistic my grandfather did that! He had the first TV in their neighborhood and added the switch, and ran the wires under the living room rug. This would have been in the 50s.
@ajh @nyrath @axby @pluralistic I used to think such a switch would be possible, and automated because the volume levels for ads is higher than TV programmes...
But I had no tech skills so didn't make it ๐Ÿ˜‚
@nyrath @axby @patrickleavy @pluralistic My dad built his own Heathkit valve-based (vacuum tubes) TV and later hooked up a 'commercial killer' switch. My mother's sister complained during one visit that this was antithetical to the American way, and that we should be listening to the advertisements because they were paying for the shows. The brainwashing runs deep.

@mtconleyuk @nyrath @axby @patrickleavy @pluralistic

I believe it's no coincidence that the mute button is the only remote control function that is not reliably propagated through my HDMI setup. The TV will sometimes just show the flashing mute symbol, but the sound bar doesn't actually mute.

@pnystrom @mtconleyuk @nyrath @axby @patrickleavy @pluralistic My (LG) TV and (Polk) soundbar do mute the soundbar through the TV remote, but I have no idea what makes this possible. Neither is high end, nor new. Maybe something to do with ARC in HDMI 1.4+? If your whole trouble is the HDMI cable version, you can't tell by looking: There's nothing on the cable to indicate.
@nyrath @axby @patrickleavy @pluralistic can relate, I click on YouTube's own little speaker icon to mute the audio during any ads
@raulinbonn @nyrath @axby @pluralistic it's funny how, without audio, they are relatively harmless.
@nyrath @axby @patrickleavy @pluralistic it's good to know my "hit mute on the remote when the ads come on" habit is an updated variation of the way people have been defeating adverts since they started to blight television

@thamesynne @axby @patrickleavy @pluralistic

I suppose you are too young to have heard the phrase "and now a word from our sponsor..." from the 1950s ?

There were TV shows containing the sponsor's name, such as Hallmark Hall of Fame, Texaco Star Theatre, The Colgate Comedy Hour, and Kraft Television Theatre.

@nyrath
If you've ever seen the original 101 Dalmatians, you saw a pretty fair representation.

@axby @patrickleavy @pluralistic Reminds me of the absolute shitfit those same execs pitched with VCRs, and then DVRs...

The most entitled-sounding of these being Jack Valenti saying the VCR was like a home-invading rapist. I try to bring this up whenever I can, even though Valenti is long gone, because it's still ABSOLUTELY WILD that people trust industries whose execs talk this way.

@kmeisthax @axby @patrickleavy @pluralistic I'm still convinced Windows Media Center was killed after Windows 8 because of corporate interests being mad at an easy to use computer based PVR

The arms race between marketers and ad busters has so many chapters....

Heck I still have a VCR from the 1990s that had commercial skip technology. It was genius tech for its time: it would mark commercials on a live show recording and when you watched it auto-skip them.

@axby @patrickleavy @pluralistic Some people seem to think if something has adverts, that entirely covers any and all costs. That has never been true, newspapers and magazines had adverts almost since their inception and still had a cover price. Movies in cinemas, on video and still on disk are pay-for yet with adverts. And yes, many TV services cost, but offset some with adverts. The internet once again learned you can't fund content with an acceptable amount of adverts.

@hatter @axby @pluralistic I agree we should be paying for online services, upfront and not in a sneaky way in the background with our data.

Because that sneaky way is not only creepy, it enables a system (the RTB ads data system) that (unwittingly) puts democracy at risk ๐Ÿ˜ฌ

@patrickleavy @axby @pluralistic This too. Unfortunately, human nature has led us to the point where people don't think they should pay for news, entertainment, software, services, or anything vaguely similar. Those who provide similar whether it's with insidious ad tracking, with VC money, with subscription models where you don't get to keep things, generally drown out those with a more up-front business model.

@hatter @axby @patrickleavy @pluralistic ads in movies is a very new phenomenon. I figured if I buy it I can do what I want with it, including removing ads.

If I have to go through an effort to remove the drm I'm going to back it up to a distributed system so I won't lose my work.

@denebeim @axby @patrickleavy @pluralistic Did you always just turn up late to your cinema trips, or did you think you were watching a trailer for the movie about Jim's Big Construction Warehouse, just of I218 ? Product and movie adverts before adverts are extremely not-new. As for 'in' movies, product placement was a big thing, a long time ago, to the point where it is now much less of a big deal, and highly regulated. Adverts everywhere, since always.
@denebeim @axby @patrickleavy @pluralistic Or do you mean in streamed content. In which case you have 100% not *bought* that movie, that's why it's so cheap compared to actually-kinda-owning the movie on physical media. Broadcast TV generally broke up movies into segments with adverts in, and sure you could splice them out of your recorded edit, but it was still how the broadcast network offset the cost of obtaining broadcast rights for the movies.
@hatter @axby @patrickleavy @pluralistic movie adverts yes , not for other things. Ever not while I was growing up. It's only been the last 20 years or so

@hatter @axby @patrickleavy @pluralistic different POV: if you're paying a cover charge, especially for a DVD when we used to buy them, anything with an ad on it is an insult.

It's like when a restaurant has ads in its washroom. Like, really. You won't survive without this ancillary revenue? Or are you just an extra source of profit?

@krupo @hatter @axby @pluralistic yes that's how things were and it makes sense.

But now that the surveillance business model is there, I think it's just too easy, too tempting... And if the public appears not to care then why wouldn't you tap into it for some extra revenue?

Hence the need for regulations; but I fear that the governments are too in love with the easy data - can the #police and security services even remember how to do their jobs without it?

@krupo @axby @patrickleavy @pluralistic You seem to be forgetting - when you bought a DVD, popped it in the player, after the piracy warning, what did it play ? Adverts. Not for random consumer goods, generally, but adverts nonetheless. Sure you could generally skip them, and if you ripped the disk you are very likely to not waste your disk space storing them, but they were there, front and centre, officially placed for viewing before you get to the main event.

@hatter @axby @patrickleavy @pluralistic no I do recall, I just didn't phrase that well: I recall those adverts on *certain* discs and was gravely insulted by them.

I would generally stick to purchasing media that didn't indulge in that shabby abuse of the consumer.

@patrickleavy @pluralistic

If there is advertising (and I accept it pragmatically as a revenue source), I _do_ want it to be relevant โ€” but relevant to the content I'm reading, not based on some constructed profile of me.

That seems far better for publishers, advertisers, _and_ readers.

@mattdm @pluralistic that's how Duck Duck Go delivers ads. Not creepy!

@patrickleavy @pluralistic #ALT4you

Black text, in type writer font, on a white background
"Remember when Apple offered users a one-click opt-out from Facebook spying, the most sophisticated commercial surveillance system in human history, whose entire purpose was to deliver "relevant" advertising? More than 96% of Apple's customers opted out of surveillance. Even the most Hayek-pilled economist has to admit that this is a a hell of a "revealed preference." People don't want "relevant" advertising. Period."

@patrickleavy @pluralistic Well, the claim that the advertising was "relevant" was bollocks anyway. *Really* relevant advertising might be another matter.

(For example. You buy an X. For the next couple of months every web site you visit shows you ads for X. Which is utter bollocks - you've just bought one, you don't need another one FFS!!!)

@patrickleavy @pluralistic

Itโ€™s when we opted into Appleโ€™s phones, watches, tablets and laptopsโ€ฆfor just this reason ๐Ÿ‘

@patrickleavy @pluralistic from conversations I've had it's definitely a lot of feeling helpless that your privacy will be ignored regardless so might as well go along

@mouszi @pluralistic yeah that apathy is really depressing. Where is the outrage?

Dave Eggers' book The Every is looking painfully accurate ๐Ÿ˜ฌ๐Ÿ˜’

@patrickleavy @pluralistic the outrage came and went when it didn't change much. when you think of how many erosions of privacy there have been that were pushed through and became the new norm it tracks. there's also not many levers for the average person to pull to do anything

@mouszi @pluralistic you're right, #bigtech just rides it out, lobbies, and we begrudgingly accept a new norm. ๐Ÿ˜’

They are boiling the frog ๐Ÿธ. What will it take to make us jump out of the pot?
Another Cambridge Analytica?

@patrickleavy @pluralistic I don't think Cambridge Analytica moved the needle for th average person tbh. seeing a legislator pass something with real impact that's not just another "what about the kids" bill that also errodes privacy would be a good start

@mouszi @pluralistic but it will need a scandal otherwise the 'security services + big tech' will block it.

Or it takes a few people at regulatory bodies with REAL integrity.

Cory Doctorow wrote a great essay about how the Irish have been shamefully protecting big tech. As an Irishman myself that was hard to read, but it was a wake up call:
https://pluralistic.net/2023/05/15/finnegans-snooze/#dirty-old-town

Pluralistic: Irelandโ€™s privacy regulator is a gamekeeper-turned-poacher (15 May 2023) โ€“ Pluralistic: Daily links from Cory Doctorow

@patrickleavy @pluralistic Why can't ads just be relevant to the website I visit? Why do they need to track me instead of just matching the website content? I will never understand it.
There's definitely a defaitist sentiment among people I encounter. When I tell them about decentralised social media (mostly because they want to hear about my art project) they are all... WHAT, why have I never heard of that?

Mostly I can't find the energy to help them along :)

@katharsisdrill it's a constant battle. If I start talking about this stuff and they look bored or bewildered (or worse, they are visualising me in a tinfoil hat ๐Ÿ˜’), I point out that it's not MY fault we have to take such annoyingly extreme actions to not be tracked!

The tough thing with the tracking is that once you see it (the whole system) you can't unsee it ๐Ÿ˜ณ๐Ÿ˜–๐Ÿ˜ณ

@Patrick Leavy Yea, for sure. I still sense a beginning realisation in the senseless mainstream, but hey ho, could be wishful thinking.
@patrickleavy @pluralistic oh hey I'm all for relevant advertising. Since no advertising is relevant I'd get none.