CLEVER°FRANKE

Today we’re highlighting a past project: the Warner Music Group platform 🎶

WMG, as one of the three biggest music forces in the world, wanted to help artists achieve long-term creative and financial success while providing customers with the highest quality music content available. 🧵

#datavisualization #dataviz #design #datadesign

Sep 3, 2024 at 2:31pmWeb
Show threadCLEVER°FRANKESep 3, 2024

To support this mission, we created the data-driven platform OPUS, which unifies different tools and data sources, ultimately giving managers more time to devote to their artists within one application.

OPUS allows the WMG teams discover what types of music resonate with which audiences, compare performance across different platforms, analyze to which playlists an artist is added and how that will influence discovery of that artist, and more.

Read more about the case: https://www.cleverfranke.com/project/wmg-opus

Warner Music Group OPUS – Music Intelligence system | CLEVERºFRANKE

Data visualization and business intelligence system for Warner Music Group. The C°F team developed an OPUS platform, which unifies different tools and data sources, ultimately giving managers more time to devote to their artists within one application.