Joe Rosensteel 🏳️🌈Apple News customers complaining about low quality ads in Apple News has finally moved the needle at Apple … towards even worse ads.
A+ job, ad bros. High-fives all around. Bonuses for everyone.
“We’re the most valuable company in the world. We can do anything!”
Anything == run Taboola ads
Anything == run Taboola ads
B O
Matt Birchler
Wayne Dixon@joesteel I'm not normally super cynical, but who is getting a kickback for using Taboola. Their ads are the absolute WORST ads around. It's all spammy clickbait. Apple really is all about making money and has basically ruined their brand with this type of agreement.
@waynedixon The people that decide Taboola is good are the people concerned with short term ad sales inventory and revenue. That’s why so many online publishers use it. The people making the call want to work their way to a better publisher because they care about saying they generated X that quarter. Whatever happens to the company or the brand is immaterial to them.
FreediverX@joesteel @waynedixon
Uncertain if bad decisions like this are driven mostly by greed and personal ambition, or if Apple is so hopelessly out of fresh product ideas that this is the only way they can think of to keep the shareholders happy.
Uncertain if bad decisions like this are driven mostly by greed and personal ambition, or if Apple is so hopelessly out of fresh product ideas that this is the only way they can think of to keep the shareholders happy.
MarkV@joesteel @waynedixon Feels like the inevitable outcome of giving someone a KPI and telling them “grow this number, I don’t care how you do it”
@joesteel
I wouldn't use Apple News if it were free. I deleted the app from all my devices ages ago.
I wouldn't use Apple News if it were free. I deleted the app from all my devices ages ago.
Buck@joesteel Ga...Ross
Jason Petersen (he)@joesteel @stroughtonsmith I'm not actually sure Taboola is beneath what already is there. Equal, sure, but beneath? That's a loooooow bar to clear.
Thomas Sturm@joesteel What a pile of garbage. Nobody at Apple ever looked at any web site that has Taboola ads at the bottom?
I literally can't think of a worse business to turn to for help with ad placements in Apple's own apps.
Peter van Broekhoven@electranyx Nah, he’ll find some way to defend it.
@pvanb Christ.