Apple News customers complaining about low quality ads in Apple News has finally moved the needle at Apple … towards even worse ads.

A+ job, ad bros. High-fives all around. Bonuses for everyone.

https://www.axios.com/2024/07/16/taboola-apple-news-deal

Exclusive: Taboola to sell ads for Apple

Most people know Taboola as the company responsible for placing chumbox ads at the bottom of many news stories online.

Axios
@joesteel I'm not normally super cynical, but who is getting a kickback for using Taboola. Their ads are the absolute WORST ads around. It's all spammy clickbait. Apple really is all about making money and has basically ruined their brand with this type of agreement.
@waynedixon The people that decide Taboola is good are the people concerned with short term ad sales inventory and revenue. That’s why so many online publishers use it. The people making the call want to work their way to a better publisher because they care about saying they generated X that quarter. Whatever happens to the company or the brand is immaterial to them.
@joesteel @waynedixon Feels like the inevitable outcome of giving someone a KPI and telling them “grow this number, I don’t care how you do it”