I am much more likely to buy directly from you if you have Apple Pay checkout.

Otherwise, I just instinctively put it off or check Amazon.

I suspect many more folks are on that boat (or might have a preference for Google’s version)

Reminded of that by a toot by @vcsjones

@Migueldeicaza I am tied to the Google ecosystem, but it's more of a surprise than an expectation to see Google Pay as a checkout option.

I'm pretty used to just rawdogging it with card details or potentially PayPal, though I don't want to give that company my business either.

(Totally understand the value of having a nice and consistent checkout experience though!)