Kintsugi is the Japanese practice of mending broken pottery repair with visible “scars”. For a marketing campaign, Oreo sold tubes of their frosting so people could repair their broken Oreos in the same way. https://kottke.org/24/06/oreo-kintsugi
@kottke In Japanese culture, people will make aesthetically pleasing "mended" cookies.
In American culture, people would just squeeze that shit right into their mouths.
Gotta be kidding…
I’m more than ready for Oreo to lose its ‘flagship’ status- their marketing ego is too often flexed to the detriment and lack of attention to their other equal or better products.