Kintsugi is the Japanese practice of mending broken pottery repair with visible “scars”. For a marketing campaign, Oreo sold tubes of their frosting so people could repair their broken Oreos in the same way. https://kottke.org/24/06/oreo-kintsugi
Oreo Kintsugi

Kintsugi is the Japanese practice of mending broken pottery repair with visible “scars”. A creative agency working for Oreos cam

kottke.org
@kottke wrong, but also inspired.

@kottke In Japanese culture, people will make aesthetically pleasing "mended" cookies.

In American culture, people would just squeeze that shit right into their mouths.

@kottke is it just me or are there *way* more broken Oreos these days? Like, proportionally -- I cannot confirm or deny that I am eating more Oreos in terms of absolute numbers

@kottke

Gotta be kidding…

@kottke @tylersticka

I’m more than ready for Oreo to lose its ‘flagship’ status- their marketing ego is too often flexed to the detriment and lack of attention to their other equal or better products.

@kottke OK, but I can't get over the voiceover's slight... latin? accent.