Kintsugi is the Japanese practice of mending broken pottery repair with visible “scars”. For a marketing campaign, Oreo sold tubes of their frosting so people could repair their broken Oreos in the same way. https://kottke.org/24/06/oreo-kintsugi
I’m more than ready for Oreo to lose its ‘flagship’ status- their marketing ego is too often flexed to the detriment and lack of attention to their other equal or better products.