Kintsugi is the Japanese practice of mending broken pottery repair with visible “scars”. For a marketing campaign, Oreo sold tubes of their frosting so people could repair their broken Oreos in the same way. https://kottke.org/24/06/oreo-kintsugi
Oreo Kintsugi

Kintsugi is the Japanese practice of mending broken pottery repair with visible “scars”. A creative agency working for Oreos cam

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@kottke @tylersticka

I’m more than ready for Oreo to lose its ‘flagship’ status- their marketing ego is too often flexed to the detriment and lack of attention to their other equal or better products.