Kintsugi is the Japanese practice of mending broken pottery repair with visible “scars”. For a marketing campaign, Oreo sold tubes of their frosting so people could repair their broken Oreos in the same way. https://kottke.org/24/06/oreo-kintsugi
Oreo Kintsugi

Kintsugi is the Japanese practice of mending broken pottery repair with visible “scars”. A creative agency working for Oreos cam

kottke.org
@kottke is it just me or are there *way* more broken Oreos these days? Like, proportionally -- I cannot confirm or deny that I am eating more Oreos in terms of absolute numbers