On September 5, 1946, the St. Louis Post-Dispatch switched the printing of its color comics from relief letterpress to rotogravure. Rotogravure was mostly limited to fancy sections, including fashion, color photography, and advertising. The paper seems to be the only one in United States that ever chose to use the very expensive rotogravure process for comics. In these panels, you can see and compare relief versus rotogravure.
Having read the St. Louis Post-Dispatch all of my life, I took this printing technology for granted.
The paper is now #Enshittified these days wrt to print tech. Even not too long ago, the back page of comics would be color during the week. Now, only color comics on Sunday edition. Other days, just B+W. Comic strips dropped. What is left has been so shrunken that I need cheaters to read the text.
Joseph Pulitzer would be rolling in his grave.