James NoelApr 25, 2024
Lukas Parker
After watching every episode of #MasterChefAU since returning to Australia in 2016 - this has broken me. #greenwashing fossil fuels - especially as part of the program content is not ok and I am switching off. Jamie Oliver and Poh Ling Yeow should be ashamed. https://www.theguardian.com/tv-and-radio/2024/apr/26/environment-groups-accuse-masterchef-of-greenwashing-after-gas-sponsorship-deals-unveiled
Environment groups accuse MasterChef of greenwashing after gas sponsorship deals unveiled

Channel Ten show’s planned use of biomethane and hydrogen in cooking challenges ‘completely out of sync’ with changing attitudes, critics say

The Guardian
Apr 25, 2024 at 10:11pmWeb
Show threadPaulWayApr 25, 2024

@Lukas What amazes me is why companies like Origin and AGL are not leaning in and sponsoring the use of induction cooktops. This is exactly the opportunity.

It's pretty obvious why the gas networks are sponsoring MasterChef, and it has nothing to do with "using bio-methane" or "cooking with green hydrogen". Because unless the ordinary watcher somehow got their own pipeline, they don't get to use those - they just fire up the old dirty non-offset gas (I refuse to call it 'natural').

Show threadLukas ParkerApr 25, 2024

@PaulWay Agree. Origin and AGL are up to their necks in gas as well and are completely invested in maintaining their gas assets for as long as possible while delaying real #climateaction.

For the last month or so, Gas ads have appeared in almost every ad break (unrelenting) during Channel 10's flagship shows. And #MasterChefAU has been dragging its feet on switching to induction cooktops for years. However, the latest integration of gas propaganda into the show's content has been staggering. They are now shouting out what was once the quiet bits.

Show threadBenApr 26, 2024
@Lukas @PaulWay we too could be like russia which is basically a gas station with a buncha cronies slapped on top to give the semblance of somebody in charge
Show threadLukas ParkerApr 26, 2024
@equal @PaulWay could arguably replace “could be” with “are”