(My bias: I’m not a car guy. I’m a 15-minute kind of city guy.)

Apple’s problem with Titan was not complicated, almost singular: like everyone else, they found out L5 was/is not achievable and there really was no point introducing a car without it in mid-2020s.

@counternotions don’t worry. Just because AI isn’t ready to replace cab drivers doesn’t mean it can’t replace journalists.
@counternotions @nickheer this exactly - by the time they had finally realized the fantasy of L5 was unachievable in a reasonable time frame, they had missed the window of just making a nice car.
@jsnell @counternotions @nickheer I’d also say that regular non-L5 cars are a classic low margin business that Apple should have no interest in being in even if they could. It’s similar to the “Apple television set” in that it would be a big headache and the gains from integration are minimal.
@counternotions what is L5?
@alexandersupertramp @counternotions level 5 autonomous vehicles drive themselves in all situations. Current systems, from any car co are not even close. The difficulty curve is non-linear.
@alexandersupertramp The Society of Automotive Engineers created definitions for different degrees of driving automation. Level 5 (L5) is “full automation”, the highest level, where the vehicle is able to drive itself in all conditions without any human attention or intervention.
@counternotions Getting into a car that's always climate controlled is the only thing that really matters. Being located in No. Cali is a real problem for would be car makers.