counternotionsFeb 27, 2024

(My bias: I’m not a car guy. I’m a 15-minute kind of city guy.)

Apple’s problem with Titan was not complicated, almost singular: like everyone else, they found out L5 was/is not achievable and there really was no point introducing a car without it in mid-2020s.

Show threadJason SnellFeb 27, 2024
@counternotions @nickheer this exactly - by the time they had finally realized the fantasy of L5 was unachievable in a reasonable time frame, they had missed the window of just making a nice car.
Show threadJonathan Joelson
@jsnell @counternotions @nickheer I’d also say that regular non-L5 cars are a classic low margin business that Apple should have no interest in being in even if they could. It’s similar to the “Apple television set” in that it would be a big headache and the gains from integration are minimal.
Feb 27, 2024 at 11:33pmIvory for iOS