This is still the pinnacle of graphic design
@dale That’s fantastic. I mean they could have just not included it but this way they effectively give the finger to the Guardian critic.
@seb321 @dale Plus potentially a bit of Streisand effect additional exposure if the critic called them on it.
@TonyaCanning @seb321 The reviewer took it on good humour @ https://www.theguardian.com/film/filmblog/2015/sep/09/legend-review-movie-marketing-false-advertising, definitely got a lot of extra exposure out of it
How my negative review of Legend was spun into movie marketing gold

My two-star take on Tom Hardy’s Krays biopic was included in an official poster for the film. While I applaud the chutzpah in this case, audiences do need to be wary of false advertising

The Guardian
@TonyaCanning @dale Yeah, kinda had to. The problem with critics is that they consider their opinion the only valid one or at least that it carries more weight than a normal person’s. Shock horror that promoters might use quotes from ordinary people! Almost as if we might not need critics at all to make up our minds for us.