When I give a talk about stalkerware, two things usually happen:
One person (usually a woman) walks up to me and tells me about the stalkerware/keylogger/physical tracker a partner used to stalk them.
Another person (usually a man) tells that they didn't know about this stuff and they can't even imagine the sort of person that would use it.

and like many other things, people need to be taught about risks online. We aren't born knowing to look both ways before crossing the street, either.
