People need to rethink "SEO". The kids aren't googling.

"About 40 percent of Gen Z — those born between 1997 and 2012 — prefers to discover information on platforms other than Google" - according to data presented...by Google.

If you're STILL not on TikTok, that's on you and your business. It's damn near 2025. No one is "feeling lucky".

#searchengines #SEOChat #seo #google #tiktok #GenZ

https://www.washingtonpost.com/technology/2023/07/20/google-search-problems-mount/?utm_campaign=etb&utm_medium=newsletter&utm_source=morning_brew

Google it? People now are searching with TikTok or Reddit.

Users bemoan Google's declining utility in viral tweets and TikToks and trade information on more reliable methods of hunting down info.

The Washington Post
@ylove it is important to see #search changing, like we used Netscape and #altavista back in the days the future is different and I believe #ai will also change user behavior again

@SEOfarfar brb, pouring one out, reminiscing over the loss of Altavista 😭 that's how I learned how to boolean search way back in the day.

I guess as search becomes more AI driven, that "say what you mean" skillset is going to be lost.