Y-Love

People need to rethink "SEO". The kids aren't googling.

"About 40 percent of Gen Z — those born between 1997 and 2012 — prefers to discover information on platforms other than Google" - according to data presented...by Google.

If you're STILL not on TikTok, that's on you and your business. It's damn near 2025. No one is "feeling lucky".

#searchengines #SEOChat #seo #google #tiktok #GenZ

https://www.washingtonpost.com/technology/2023/07/20/google-search-problems-mount/?utm_campaign=etb&utm_medium=newsletter&utm_source=morning_brew

Google it? People now are searching with TikTok or Reddit.

Users bemoan Google's declining utility in viral tweets and TikToks and trade information on more reliable methods of hunting down info.

The Washington Post
Jul 21, 2023 at 11:11pmWeb
Show threadBoswellJul 22, 2023
@ylove if you want to buy train tickets or browse mortgage offers, are you ever going tiktok?
Show threadY-LoveJul 22, 2023
@Jamesboswell the train tickets I could see, but Instagram would probably be better for that - and mortgages? Who thinks of home ownership as an option in 2023? (Being a bit facetious but read the TikTok room)
Show threadBoswellJul 23, 2023
@ylove sorry, i wasn't crapping on tiktok, just pointing out that while social is growing massively, there are a lot of businesses whose customers are always going to prefer a search engine
Show threadSEO grandpa (Michael Baggelin)Jul 23, 2023
@ylove it is important to see #search changing, like we used Netscape and #altavista back in the days the future is different and I believe #ai will also change user behavior again
Show threadY-LoveJul 23, 2023

@SEOfarfar brb, pouring one out, reminiscing over the loss of Altavista 😭 that's how I learned how to boolean search way back in the day.

I guess as search becomes more AI driven, that "say what you mean" skillset is going to be lost.