Twitter is the fourth most hated brand in the US after Fox News, FTX and the Trump Organization. A truly impressive degree of brand destruction in less than a year.
Twitter is the fourth most hated brand in the US after Fox News, FTX and the Trump Organization. A truly impressive degree of brand destruction in less than a year.
I love it!
The possibly most hated brand, maybe even globally, is not even in the ranking and is not even a registered trademark:
ELON MUSK
#BoycottElonMusk
#BoycottTesla
#BoycottTwitter
#BoycottNeuralink
#BoycottSpaceX
#BoycottX.com
#BoycottTheBoringCompany
#BoycottMuskFoundation
#BoycottHyperloop
@suldrew @timbray @briankrebs @carnage4life
Unsurprising CNBC’s summary left it out, but they’re at 87 in the original article. No health insurers though (they did limit it to the 100 brands that were most well known)
https://www.axios.com/2023/05/23/corporate-brands-reputation-america
@samerfarha @suldrew @timbray @briankrebs @carnage4life "Respondents rated those 100 most visible companies on nine dimensions of reputation to calculate the company’s Reputational Quotient"
This is fairly absurd, does your average responder to a poll has a valid nine dimensional opinion on 100 companies? I know I don't.
Yes, the culture war stuff is serving to distract from the class war. I was disappointed no health insurers were among the worst.
@carnage4life It's not in less than a year, Twitter's reputation has always been dogshit.
2019: Not included. https://www.axios.com/2019/03/06/axios-harris-poll-corporate-reputations
2020: #95 https://www.axios.com/2020/07/30/axios-harris-poll-corporate-reputations-2020
2021: #93 https://www.axios.com/2021/05/13/the-2021-axios-harris-poll-100-reputation-rankings
2022: #98 https://www.axios.com/2022/05/24/2022-axios-harris-poll-100-rankings
2023: #97