Twitter is the fourth most hated brand in the US after Fox News, FTX and the Trump Organization. A truly impressive degree of brand destruction in less than a year.

https://www.cnbc.com/2023/06/01/most-hated-brands-in-america-trump-organization-ftx-fox-corporation.html

These are the 7 most hated brands in America—Elon Musk's Twitter is No. 4

Three of the world's biggest social media giants — Twitter, Meta and TikTok — rank highly among the most hated brands in America, says a new poll. Here's why.

CNBC
@carnage4life Any list like this that doesn't have all the US telcos and satellite tv providers is bunk.
@briankrebs @carnage4life And no healthcare insurers?!
@timbray @briankrebs @carnage4life funny how Comcast, owner of CNBC, is nowhere to be found

@suldrew @timbray @briankrebs @carnage4life

Unsurprising CNBC’s summary left it out, but they’re at 87 in the original article. No health insurers though (they did limit it to the 100 brands that were most well known)

https://www.axios.com/2023/05/23/corporate-brands-reputation-america

The 2023 Axios Harris Poll 100 reputation rankings

2023 Axios Harris Top 100 brands reputation rankings

Axios

@samerfarha @suldrew @timbray @briankrebs @carnage4life "Respondents rated those 100 most visible companies on nine dimensions of reputation to calculate the company’s Reputational Quotient"

This is fairly absurd, does your average responder to a poll has a valid nine dimensional opinion on 100 companies? I know I don't.

@errg @samerfarha @suldrew @timbray @briankrebs @carnage4life
I also think it strains credulity to say that because it was fourth in this list of 100, it is actually fourth overall. Good to see that Antifa sentiments are popular though
@samerfarha @suldrew @timbray @briankrebs @carnage4life
Elon will spin this as validation of his changes to twitter because the "hive mind woke mob" hates us
@samerfarha @suldrew @timbray @briankrebs @carnage4life It's also kind of funny that John Deere, which I have a quite negative opinion about, due to their bad stance on right-to-repair, is number 3. Is it just that they're kind of an iconic brand? Cool logo?
@errg @suldrew @timbray @briankrebs @carnage4life hipsters and their mesh John Deere caps have done a lot of work for that brand 😂

@samerfarha

Yes, the culture war stuff is serving to distract from the class war. I was disappointed no health insurers were among the worst.