Brent Simmons

The worst time to release a new app or substantial upgrade is around WWDC or any other Apple announcement.

Everyone’s paying attention to Apple, not to you. Apple fills the frame entirely: there’s no room for a halo effect.

Release your thing once the news quiets down again.

May 31, 2023 at 4:47pmWeb
Show threadKevin Boyd (he/him) 🇨🇦May 31, 2023
@brentsimmons unless the upgrade is bad, in which case, perfect timing
Show threadMorgan le Fay/MerlinMay 31, 2023
@brentsimmons so I can’t release my program that makes your phone eat you for dinner if you call someone too often? Now I’m sad. Lol.
Show threadCesare ForelliMay 31, 2023
@brentsimmons Oh God you’re so right… also me: https://iosdev.space/@cdf1982/110464409972149348
Cesare Forelli (@[email protected])

What a day! GlanceCam 4 Media Kit is ready and online: https://cdf1982.com/glancecam-mediakit/ Release notes and description have been finalised, and the app has been submitted for review. I’m pretty happy with the updated promo video as well: https://www.youtube.com/watch?v=SnbHnkcBKBo I’ve even sent out a handful emails to people in the press that I follow (I’m never comfortable contacting people I don’t regularly read, but I know it’s a mistake). It’s getting real. And I’m exhausted.

iOS Dev Space
Show threadJonathan LaCourMay 31, 2023
@brentsimmons Good advice, although this year (probably) involves Apple launching their first new platform in years, which may cause the news/hype cycle to be quite protracted. At some point, its best to just get the product into the wild and be smart about how and when you spend your marketing budget.
Show threadJohn HoodMay 31, 2023
@brentsimmons Sage advice!
Show threadMichael GartenbergMay 31, 2023
@brentsimmons
Or best time to announce a disaster as no one's paying attention. Better than a 5p for day afternoon press release.
@jsnell
Show threadAndy CairnsJun 1, 2023
@brentsimmons Is this true for all categories? Our audience is probably barely aware of WWDC.
Show threadsmartwatermelon Jun 1, 2023
@brentsimmons @jon_alper or: drop your consumer-unfriendly updates so nobody notices.