“Dawn of a new Era”, code "new worlds”, “longest ever” keynote. I don't think Apple was even this excited in the run up to announcing iPhone
@stroughtonsmith did they really brag about having a long event 😩
@nuthatch @stroughtonsmith Not that I’ve seen, no. The Apple press, yes.
@stroughtonsmith they didn’t have the crack marketing team back then
@stroughtonsmith Did they say somewhere it’s going to be the longest ever keynote?
@stroughtonsmith I’m very impressed with how few leaks there have been on the headset, considering the last few years of iPhone. We have a general idea of what it is and will do, but no specifics. Really excited to see it debuted.