This North Augusta, SC coffee company that markets "non-woke" coffee kind of tipped their hand a bit with the Nazi symbolism on their logo.
Believe it or not, there are actually two Nazi coffee roasters (that I know of) in the US these days. This one in Indiana is far less subtle about their Nazi proclivities. https://www.wvpe.org/indiana-news/2022-06-14/schooner-creek-farm-owner-to-launch-coffee-company-for-our-people-by-our-people
Schooner Creek Farm owner to launch coffee company "for our people, by our people"

Controversial former Bloomington Farmers’ Market vendor Sarah Dye is launching a coffee company.

WVPE
I’m so old, I remember when American companies that put Nazi symbols on their products would have had a hard time attracting enough customers to stay in business.
On Twitter a bunch of people expressed surprise to see the Nazi symbology accompanied by a Bible verse. It is certainly the case that most Americans who identify with the Christian tradition are not Nazis or Nazi-sympathizers. But there is also a robust tradition of right wing antisemitic, Nazi-adjacent "Christian Patriotism" that this company gestured toward. I plan to do a Substack post on that tradition sometime soon, because Foursquare minister Walter Huss was 100% in that camp.
@sethcotlar Christo-fascism/Christian Nationalism has a chokehold on white American evangelicals, and they’ve got a well-coordinated plan decades in-progress. There are a lot of people writing and being activists against them, including Chrissy Stroop. We need as many people as possible sounding the alarm and working against them.

@sethcotlar wtf is non-woke coffee?

Coffee is made from coffee beans isn't it? How do you add the "wokeness"?

@anne_twain @sethcotlar
I'd guess anti-woke coffee is grown in plantations where they use every pesticide available, then the beans are picked by pre-teen slave laborers. Packed in 14 layers of plastic made from pure virgin American oil--none of that recycled plastic crap. Delivered to the U.S.A. on jumbo jets fueled by the dirtiest oil-sands kerosene available.

@anne_twain @sethcotlar A lot of 3rd/4th wave coffees have direct connections with farms and importers and stuff. Cxffeeblack for example has an all-Black supply chain (and makes excellent coffee), and many 3rd/4th wave roasters refuse to work with farms or importers that employ slave or poorly-paid workers (though what people count as "poorly paid" varies pretty wildly).

So I would suppose a non-woke coffee is like, "yes we'd like to buy from the white-man owned farms that have extra slavery and sexual assault against workers, actually".

@sethcotlar - Of secondary importance, it sounds like their coffee won't keep you awake. Weak crap.
Was the CPAC Stage Intentionally Shaped Like a Nazi Symbol?

Internet sleuths noticed the stage at the conservative gathering resembled a symbol that has been used by hate groups.

Snopes
@sethcotlar unfortunately what this tells me is that these guys believe there are enough people out there to support a blatantly Nazi coffee roasting company business model.
@AriM @sethcotlar There are a lot of them but I think a lot of what they’re thinking is shaped by the MSM who want the us to think there are more than there are. The same MSM that gins up support for the #farL having them on constantly even though they do no work because they get to use them as a bogeyman with equal force while pretending to be balanced. Normal sane Dems outnumber all the bad actors, but that’s not a story of unity, or Hope the MSM wants to portray.

@sethcotlar
Nazism appears to be growing very quickly. Mainly it's the 4Chan/alt-right which is openly adopting nazi iconography; it's not a big step for them.

I'm not sure what is driving the trend, though. Russia is of course obsessed and fascinated with nazism, and very influential in alt-right circles, it's possible they're getting inspiration from there.

@sethcotlar You mean like the GOP… shear number of GOP dog whistles to Nazis and white supremacists is staggering. #USPol #GOP #Nazis