This North Augusta, SC coffee company that markets "non-woke" coffee kind of tipped their hand a bit with the Nazi symbolism on their logo.
Believe it or not, there are actually two Nazi coffee roasters (that I know of) in the US these days. This one in Indiana is far less subtle about their Nazi proclivities. https://www.wvpe.org/indiana-news/2022-06-14/schooner-creek-farm-owner-to-launch-coffee-company-for-our-people-by-our-people
Schooner Creek Farm owner to launch coffee company "for our people, by our people"

Controversial former Bloomington Farmers’ Market vendor Sarah Dye is launching a coffee company.

WVPE
I’m so old, I remember when American companies that put Nazi symbols on their products would have had a hard time attracting enough customers to stay in business.

@sethcotlar
Nazism appears to be growing very quickly. Mainly it's the 4Chan/alt-right which is openly adopting nazi iconography; it's not a big step for them.

I'm not sure what is driving the trend, though. Russia is of course obsessed and fascinated with nazism, and very influential in alt-right circles, it's possible they're getting inspiration from there.