This North Augusta, SC coffee company that markets "non-woke" coffee kind of tipped their hand a bit with the Nazi symbolism on their logo.
Believe it or not, there are actually two Nazi coffee roasters (that I know of) in the US these days. This one in Indiana is far less subtle about their Nazi proclivities. https://www.wvpe.org/indiana-news/2022-06-14/schooner-creek-farm-owner-to-launch-coffee-company-for-our-people-by-our-people
Schooner Creek Farm owner to launch coffee company "for our people, by our people"

Controversial former Bloomington Farmers’ Market vendor Sarah Dye is launching a coffee company.

WVPE
I’m so old, I remember when American companies that put Nazi symbols on their products would have had a hard time attracting enough customers to stay in business.
On Twitter a bunch of people expressed surprise to see the Nazi symbology accompanied by a Bible verse. It is certainly the case that most Americans who identify with the Christian tradition are not Nazis or Nazi-sympathizers. But there is also a robust tradition of right wing antisemitic, Nazi-adjacent "Christian Patriotism" that this company gestured toward. I plan to do a Substack post on that tradition sometime soon, because Foursquare minister Walter Huss was 100% in that camp.
@sethcotlar Christo-fascism/Christian Nationalism has a chokehold on white American evangelicals, and they’ve got a well-coordinated plan decades in-progress. There are a lot of people writing and being activists against them, including Chrissy Stroop. We need as many people as possible sounding the alarm and working against them.