This North Augusta, SC coffee company that markets "non-woke" coffee kind of tipped their hand a bit with the Nazi symbolism on their logo.
@sethcotlar wtf is non-woke coffee?
Coffee is made from coffee beans isn't it? How do you add the "wokeness"?
@anne_twain @sethcotlar A lot of 3rd/4th wave coffees have direct connections with farms and importers and stuff. Cxffeeblack for example has an all-Black supply chain (and makes excellent coffee), and many 3rd/4th wave roasters refuse to work with farms or importers that employ slave or poorly-paid workers (though what people count as "poorly paid" varies pretty wildly).
So I would suppose a non-woke coffee is like, "yes we'd like to buy from the white-man owned farms that have extra slavery and sexual assault against workers, actually".