For, uh, reasons, I’ve been in more chats with bosses at my company this week. I used one such occasion this morning to note that we have day old tweets people have only shared maybe eight times, and that if we had an account on Mastodon that would literally never happen.
@dell and wired could host own instance, and get better branding…..@[email protected] or @[email protected]
@ToddLa @dell Large organizations, especially media organizations hosting their own instances is something I keep suggesting. The Fediverse can be used to get those posts wherever from there.

@dell Just one voice of course, but I left Twitter in October and have not looked back. If Wired is posting stuff there, I am no longer reading it.

And I likely could be considered to be a massive consumer of technology news....

@dell Companies and orgs should host their own instance so they are not only branding but not mooching off community run instances that are barely getting by on costs.
@shelenn My only concern on this, and it’s one I think that can be adequately addressed (in a union conteact, for instance), is companies laying people off abruptly and losing their accounts somehow. I’m sure there’s a way around this tho.
@dell The good thing is, anyone can host their own, you can backup your content in Friendica to restore to another server anytime, and most have multiple accounts. Mastodon is only part of the Fediverse. People choose the software project that meets their needs. But companies should not mooch off communities - every federated post costs money to wherever it is seen. Little bits can become significant amounts when aggregated.
@dell @shelenn The use case of providing accounts to all you employees never occurred to my. Why would you do that?

A corporate server would have accounts focused on serving the needs of the business, not its employees.

Marketing support etc. But Jim in accounting doesn’t need a corp account no does he really want one.
@dogriley @dell Medium's reasoning is professional moderation for their writers.
At a minimum, users should contribute financially to their instance costs to account for the burden of their posts.
@dell @shelenn I think it depends on what you want. a publication/organization server is a good way to onboard everyone for low individual effort and provides a verified identity (see e.g. social.kernel.org). personal identity should be up to the individual as a separate account, where they can move and self-host and rely on networking to validate the web of trust
Akkoma

@shelenn @dell imagine if readers could join their favorite news outlet's instance, it would bring diversity of large well funded instances while retaining subscribers. There's a possibility that Mastodon dot Social becomes the default, ostensibly undercutting the fediverse by centralize the service, but if a dozens or hundreds of instances were maintained by news outlets while small instances remained in parity with them decentralization would be assured
@dell Wired certainly has the resources and tech know how to host their own. Medium is way ahead of them. Mozilla in beta and more are coming via other projects and things like the WP plugin.
@dell And this 2 hour old post of yours from your personal account (vs. the corporate Wired account) has gotten at least 11 boosts and 5 replies. Numbers don’t lie.
@dell @amart Engagement increases 😎