Mastodawn

It was supposed to be so simple — so why has #TikTok's plan to share ad revenue with its creators bombed so spectacularly?

https://www.linkedin.com/pulse/tiktoks-ad-revenue-plan-dont-jiggle-tod-maffin

#creators #creatoreconomy #tiktokpulse #tiktokads #marketing #marketingnews #advertising #ads #mediabuying #business #marketingscience

TikTok's Ad Revenue Plan Don't Jiggle Jiggle

TikTok's kryptonite may just be paying its creators. Social Media Today reports that the company is facing more challenges over creator monetization as its ad revenue-sharing initiative is apparently tanking.